5 Signs Your Website Needs an Update

Websites are a major investment. Because of that, many people find themselves wavering for far too long on whether or not they should update their website. For some, a new website isn’t essential but for others, waiting too long can be tremendously detrimental. Here are five quick questions to as yourself regarding your current site to help you determine whether or not a new website should be in your future.

#1) Is it responsive?
Does your site adjust to the type of device it is being viewed from? It’s estimated that 56% of all web traffic comes from mobile devices (smart phones or tablets). It’s essential that your site respond to each of the unique screen sizes—so essential that Google is now punishing websites that aren’t responsive by pushing them lower in the search results.

#2) When was the last time your site was completely overhauled?
If your answer to this question is more than three years ago, it may be time for a complete redesign. Nothing is changing faster than web design and nothing will lose you credibility with your potential customers than having a dated website.

#3) Is there a clear call to action on your site?
It’s important to isolate one specific action you want the visitors on your site to perform while on your site. Whatever the goal, you’ve got to entice visitors to reach it and make the process as seamless as possible. Think of your site like a house for sale. Is there curb appeal? Once you’re inside the house, is there an obvious path? This is why design is so important. Great design is more than shiny objects, it guides your visitors to where you want them to go.

#4) Can you update it yourself?
Many website owners find themselves frustrated that they are locked out of their own site. In order to make a change they must contact their web company and wait for their ticket to be tended to. This often causes the content of a site to be outdated because it’s simply not worth the hassle. It doesn’t have to be that way. There are Content Management Systems available that allow you to update your site without needing to hire a web developer.

#5) Are there parts of the site that no longer function properly?
Perhaps you occasionally see random bits of codes and odd brackets and symbols showing up throughout your site. Is there an area of the site that once worked well but now requires a page reload? Do you fear people stumbling across the dreaded 404 page (Page Not Found)? It doesn’t have to be that way. If you answered yes to any of these questions a new design may be best for you.

Here is a great example of a site that achieves all five items listed in this blog article. (Site designed by Apollos.)

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